On July 17, 2023, VendWeGo, a smart vending screen, launched its first collaboration with Adidas, Europe’s second largest and globally renowned manufacturer of shoes, clothing, sportswear, and accessories. VendWeGo participated in the campaign to launch the SUPERSTAR XLG shoe model. With this campaign, customers purchasing SUPERSTAR XLG shoes along with Adidas Originals products totaling at least 7,000 THB per receipt received a barcode at the end of the receipt. This barcode could be scanned at a VendWeGo screen to randomly get a special limited edition pair of shoelaces valued at 590 THB.

The campaign was available at Adidas Brand Center Central World, Siam Square One, and Adidas Originals Siam Center from July 17 to August 6, 2023, or until the promotional items were exhausted.